#Reachbird I WWF Switzerland

Campaign

#CLIMATE PROTECTION

The WWF campaign was based on the motto 'You don't have to be perfect to protect the climate' and aimed to create a broad awareness of the importance of each individual in the fight against climate change. The aim was to convey the message that everyone can make a valuable contribution to climate protection with small changes in everyday life. The campaign took place on Instagram and TikTok. In addition to the organically published. content published organically by the influencers, the content was extended via the influencer accounts via social ads.