Reachbird I IMPRESSIONEN
#FASHION & LIVING
With the winter campaign of the brand Impressionen in the areas of Fashion & Living, the general reach and especially the number of followers of the brand account on Instagram should be increased. Another goal was to drive sales in the online shop. By using individual discount codes the generated turnover per influencer could be tracked. To achieve these goals, selected items from the online shop were placed in postings and stories. In addition, the content was extended by social ads to further increase the reach.