Reachbird I Syxyl

CAMPAIGN

#SYXYL

The aim of SYXYL's Influencer marketing campaign was to present the SYXYL product world in a holistic way and to increase brand awareness. Before and after the campaign, an Instagram survey was conducted via Influencer to measure the increase in brand awareness. Due to the highly information-intensive products, the campaign focused on cross-media content in the form of blog posts, Instagram Posts and Instagram Stories. Each of these channels was used for different information and linked to each other. Most recently, the content with the best organic reach was extended to Instagram through paid ads. SYXYL increased its brand awareness on Instagram by more than 200% through this campaign. In addition, future brand ambassadors were successfully identified among the participating influencers.

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1,3 Mio.

GROSS REACH

6

INFLUENCER

37

INFLUENCER CONTENT

16.250

INTERACTIONS

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REFERENCES

THESE CUSTOMERS HAVE WORKED SUCCESSFULLY WITH US

YOU WOULD LIKE TO GET TO KNOW US?

CONTACT ONE OF OUR EXPERTS

PHILIPP MARTIN

VERONIKA LINGL

JULIEN STIEFVATER

commercial@reachbird.io(+49) 89 452 023 84