We’ve summarized the most important formats and picture sizes of all pins of Pinterest in an info graphic for you. Besides the normal standard pins, you will also find the formats video pins and story pins.
Standard Pin
This pin is usually used to bring users to a website or certain social media profile via the provided link.
| Standard Pin | |
|---|---|
| Title | max. 100 characters |
| Description | max. 500 characters |
| File | .jpeg or .png |
| Format | 2:3 |
| Pixel | 600px x 900px or 1.000 x 1.500px or 1.200 x 1.800px or 2000 x 3000px |
| Volume in MB | max. 32 MB |
| Link | 1 |
Especially keywords should be considered when writing the title and the description. Tip: Pinterest attaches more importance to keywords. Hashtags can also be used for words that do not fit into the text or as a campaign hashtag.
Video Pin
This pin can show processes by moving picture. Through the stored link, users can access a website or a specific social media profile that provides them with more information on the topic of the pin.
| Video Pin | |
|---|---|
| Title | max. 100 characters |
| Description | max. 500 characters |
| File | .mp4 or .mov or .m4v |
| Format | 1:1 or 2:3 or 9:16 or 4:5 |
| Volume in MB | 2 GB |
| Duration | 4 sec. to 15 min. |
| Link | 1 |
Especially keywords should be considered when writing the title and the description. Tip: Pinterest attaches more importance to keywords. Hashtags can also be used for words that do not fit into the text or as a campaign hashtag.
Story Pin
The Story Pin provides the user with as much added value and information as a blog post. With max. 20 pictures, descriptions and max. 19 links, this pin type requires the most input compared to the standard pin and video pin.
| Story Pin | |
|---|---|
| Title | 1 per picture/video max. 100 characters |
| Description | 1 per picture/video max. 500 characters |
| File | .jpeg, .png or .mp4, .mov, .m4v |
| Format | 1:1 or 2:3 or 9:16 or 4:5 |
| Pixel | 600px x 900px or 1.000 x 1.500px or 1.200 x 1.800px or 2000 x 3000px |
| Volume in MB | max. 32 MB per picture; max. 2 GB per video |
| Duration | 4 sec. to 15 min. |
| Link | 19 |
Especially keywords should be considered when writing the title and the description. Tip: Pinterest attaches more importance to keywords. Hashtags can also be used for words that do not fit into the text or as a campaign hashtag.