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Pinterest formats and image sizes for 2019

by Julian Freese

December 03, 2019

We’ve summarized the most important formats and picture sizes of all pins of Pinterest in an info graphic for you. Besides the normal standard pins, you will also find the formats video pins and story pins.

Pinterest formats and image sizes

Standard Pin

This pin is usually used to bring users to a website or certain social media profile via the provided link.

Standard Pin
Title max. 100 characters
Description max. 500 characters
File .jpeg or .png
Format 2:3
Pixel 600px x 900px or 1.000 x 1.500px or 1.200 x 1.800px or 2000 x 3000px
Volume in MB max. 32 MB
Link 1

Especially keywords should be considered when writing the title and the description. Tip: Pinterest attaches more importance to keywords. Hashtags can also be used for words that do not fit into the text or as a campaign hashtag.

Video Pin

This pin can show processes by moving picture. Through the stored link, users can access a website or a specific social media profile that provides them with more information on the topic of the pin.

Video Pin
Title max. 100 characters
Description max. 500 characters
File .mp4 or .mov or .m4v
Format 1:1 or 2:3 or 9:16 or 4:5
Volume in MB 2 GB
Duration 4 sec. to 15 min.
Link 1

Especially keywords should be considered when writing the title and the description. Tip: Pinterest attaches more importance to keywords. Hashtags can also be used for words that do not fit into the text or as a campaign hashtag.

Story Pin

The Story Pin provides the user with as much added value and information as a blog post. With max. 20 pictures, descriptions and max. 19 links, this pin type requires the most input compared to the standard pin and video pin.

Story Pin
Title 1 per picture/video max. 100 characters
Description 1 per picture/video max. 500 characters
File .jpeg, .png or .mp4, .mov, .m4v
Format 1:1 or 2:3 or 9:16 or 4:5
Pixel 600px x 900px or 1.000 x 1.500px or 1.200 x 1.800px or 2000 x 3000px
Volume in MB max. 32 MB per picture; max. 2 GB per video
Duration 4 sec. to 15 min.
Link 19

Especially keywords should be considered when writing the title and the description. Tip: Pinterest attaches more importance to keywords. Hashtags can also be used for words that do not fit into the text or as a campaign hashtag.

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