Have you ever wondered how you could make your social media strategy more effective? Influencer marketing is the answer, but there’s a catch: reaching out to influencer is not that easy. This is why you need an influencer brief. Here’s how you can write one in five simple steps.
The first stage of writing a great influencer brief is planning it. After all, how can you know what you should include unless you make an outline for yourself that you can follow? Here are the key elements of an influencer brief:
- Background Info: This is the section that talks about your brand and what you do. Talk about your brand’s values and mission. You should give the influencer background of your brand so that they have an idea about your organization.
- Value Proposition: This part is all about persuading your influencer to work with you. Tell them why they should be interested in collaborating with or “what’s in it for them.” They get such propositions every day, so yours should stand out to get noticed.
- Product Details: Here, you can elaborate on the product details. You’ve already talked about your company as a whole, but now you want to focus on the product that the influencer will be promoting. This can also be a service.
- Expectations: Give your expectations about the collaboration so both of you know what you are doing and why. This will help you avoid misunderstandings and clearly communicate your goals and priorities.
- Campaign Basics: This is not a mandatory part, but it could still be useful. More on explaining your campaign in the last section of this article (Explain Your Strategy).
- Creative Guidelines: These are the do’s and don’ts of the content your influencer will be creating. You should clearly state what format and type of content are acceptable and which are not.
- Deadlines & Timeframes: State the deadlines and timeframes your influencer will have to stick to. Set the dates for when the content should be created, checked, edited, approved, and then posted.
- Regulations & Payment: Lastly, write about the rules or requirements your influencer will have to stick to, how much they will be paid, and how the payment will be sent.
The next step is to decide what tools you will be using. Of course, you can try writing the brief on your own, but special programs and apps will make the job much easier. You should decide which tools you will be using before you start writing your brief. This will ensure that you don’t get distracted later during the process.
For writing and editing, you can use such tools as Grammarly (checks grammar, punctuation, and spelling), Trust My Paper (an online writing service to write your brief for you), Hemingway Editor (highlights complicated sentences, passive voice, and adverbs), Grab My Essay (another great online writing service), and Google Docs (allows you to create, edit, and share word documents).
For images, you can use such tools as Canva (allows you to do virtually anything with your images), Vegas Pro (professional video editing software), Snappa (graphic design software), and Google Drive (allows you to upload and share files with others).
“Your influencer brief must always paint the big picture in the mind of your reader. However, it should also focus on the small details and explain every step so that the influencer is on the same page with you,” says Kristin Savage, Writer at Studicus.
Indeed, it’s extremely important that your brief contains as many details as possible. You should talk about each step separately, from idea to publication. Make sure that the language you use is clear and doesn’t have double meanings. This way, you will avoid miscommunication with your influencer.
Visuals are crucial for your brief to succeed. You don’t want it to only be plain text because that looks unprofessional. Instead, try to include some images and maybe even a video because they are said to convey information better. Here are some tips when it comes to visuals:
- Just the Right Number: Don’t use too many [visuals as they can divert the attention of the influencer from the main body of your brief.
- Not Too Bright: Your visuals should be eye-catching, but that doesn’t mean that they should be done in extremely bright colors.
- This Is My Business: Your visuals should present your business in a good way and reflect what your brand stands for.
- Education & Information: Your visuals should educate your influencer on what your brand is and provide crucial information such as examples of the content they will create.
Every brand whether it is an e-commerce one or not should have a social media strategy. Obviously, if you decided to start influencer marketing, you probably already have such a strategy outlined somewhere. However, the big question is whether or not you should tell your influencer about your strategy. Many business owners are afraid of sharing such details because they think that they are giving out something important. That is a valid point, but it is not relevant in this situation. The thing is that giving your influencer context will help them create content that will be useful and valuable for your specific strategy. If you tell them about your overall goals such as increasing brand awareness, they will think of something they could create that would help that goal. At the same time, explaining who your target audience is will allow them to create relevant content. To put it simply, explaining your social media strategy to the influencer is more of a necessity rather than a risk.
To sum up, you must first plan your brief and choose the tools you will be using. You must make your influencer brief detailed and add great visuals to it. You can also explain your social media strategy for a greater effect. And that’s pretty much it!
Author: Marie Fincher is a content writer with a background in marketing, technology, and business intelligence. She also does some editing work at SupremeDissertations. What inspires her the most in her writing is traveling and meeting new people.