#Reachbird I Feldschlösschen

Campaign

#INSIDERNEWS

Feldschlösschen is the leading brewery and largest beverage retailer in Switzerland. As part of the content activation for Feldschlösschen Alkoholfrei, Feldschlösschen planned to use the news platform 20 Minuten to specifically promote the perception and image of non-alcoholic beers. Under the motto 'Taste & Variety', the product innovation 'Feldschlösschen Pfirsich 0.0%' was placed centre stage and the versatile use of non-alcoholic beers was highlighted. Another part of the campaign focussed on 'Activity, sport and refreshment'. Non-alcoholic beers were presented as perfect alternatives to conventional soft drinks for active moments in life. Special attention was paid to the product placement of Feldschlösschen Alkoholfrei Weizenfrisch with an isotonic effect.