user generated content
UGC stands for User Generated Content and refers to content created by nano- and micro-creators. They produce content assets that can be used for advertising or on owned channels. Their content offers numerous benefits: authentic and “fresh” faces, creativity, faithful execution of the briefing, and cost efficiency. The content is not shared on the creators’ own social media accounts.
influencer marketing
Influencer marketing is a marketing strategy in which brands collaborate with creators who already have reach, credibility, and strong community engagement on their own social media channels. The content is published directly on the creators’ accounts, providing brands with authentic access to their audience.
EMPLOYEE-GENERATED-CONTENT
EGC refers to content created when a company’s employees act as influencers on both their own and the brand’s channels. Companies use their accounts as trend-focused platforms where employees produce authentic content that resonates with the target audience.
CONTENT PRODUCTION
Content production is the targeted creation, planning, and editing of content developed for various communication channels. For example, a brand produces a professional video that highlights the key benefits of its new product and publishes it on its website.
Authentic content on the brand’s channel
UGC brings real voices and fresh faces directly to your brand’s channels. Instead of staged advertising, it creates content that feels relatable and builds trust. This way, you reach your target audience authentically and effectively.
Guaranteed number of videos
With UGC, you get predictable results: we deliver a guaranteed number of high-quality videos—creative, authentic, and executed exactly according to your briefing. This ensures you always have enough content for ads and your channels.
Professionally produced, authentic content
UGC and nano/micro-creators are more than just models: as social media experts, they have a keen sense of aesthetics and transform your briefing into creative content assets exactly as requested.
Custom content created in close collaboration
Each content asset is created based on your briefing and in close collaboration with you. This ensures that videos and images align perfectly with your brand, goals, and target audience—creative, authentic, and effective.
UGC performs up to 6× better than traditional ads
Real people convince! According to a study, UGC performs significantly better than professionally produced ads: surveyed consumers felt 6 times more engaged with UGC.