press release: Reachbird enhances its profile: own influencer tech platform RTECH becomes part of the agency business

“Instead of developing standard campaigns, we use customised brand experiences supported by our own technology. RTECH is an efficiency booster for us, especially thanks to new features and optimised usability,” says Eva-Maria Haenel, CEO at Reachbird.

RTECH accompanies all phases of a campaign – from creator selection and briefing modules to content approvals and evaluation. At the same time, the platform relieves the workload of operational teams through automated workflows and AI-supported decision bases and creates space for the elements that characterise Reachbird as a future-proof agency: strategy, creativity and measurable success.

“By implementing campaigns for our customers with RTECH, they benefit from faster coordination, more transparent processes and data-based decisions,” adds Haenel.

Enhancing the agency’s profile is also a clear signal to the market: the brand Reachbird doesn’t represent tech-for-tech’s-sake, but smart processes, clear workflows and well thought-out influencer marketing. The experts see technology as the basis for modern agency work.

About Reachbird
Reachbird is a leading influencer marketing agency in the DACH region. It is committed to authentic communication between brands, creators and communities. With strategic campaign development, data-based analysis and creative implementation, Reachbird generates relevance instead of pure reach. Brands such as Roche, VisitBerlin and E.ON rely on this expertise. Our own “inform+educate” unit brings socially relevant topics into influencer marketing and promotes substantive dialogues through INFOencing campaigns. Find out more about Reachbird at www.reachbird.io/en

About adesso

adesso is one of the leading IT service providers in the German-speaking area and focuses its consulting and software development activities on the core business processes of companies and public authorities. adesso’s strategy is based on three pillars: the comprehensive industry-specific know-how of its staff, extensive expertise in technology that is independent of manufacturers and the application of reliable methods in software implementation projects. adesso delivers the right IT solutions to increase the ability of companies and organisations to compete in the core sectors of insurance/reinsurance, banking and financial services, healthcare and life sciences, energy supply, public administration, automotive and manufacturing industry, trade, transport, media, entertainment, lottery and sports.

adesso was founded in Dortmund in 1997 and currently employs more than 10,700 people in the adesso Group (converted to full-time equivalents/FTE), which corresponds to more than 11,500 employees in terms of headcount. adesso’s shares are listed on the Prime Standard/SDAX. Customers in Germany include Commerzbank, BayernLB, Munich Re, Provinzial, Bitmarck, amedes, RWE, E.ON, Mercedes-Benz, thyssenkrupp, Bosch, Otto, Markant, Borussia Dortmund, the Deutsche Fußball Liga, the Westdeutsche Lotterie, the Deutsche Bundesbank, the Procurement Office of the Federal Ministry of the Interior and the Federal Ministry of Finance. In addition, there are numerous international customers, including Swisscom, AXA Switzerland, Alpitour, the Austrian Football Bundesliga and Swiss Federal Railways.

More information is available at www.adesso.de/en/ and:
Company blog: https://www.adesso.de/en/news/blog/   
LinkedIn: https://www.linkedin.com/company/adesso-se/
Facebook: http://www.facebook.com/adessoSE

Company contact

adesso SE:
Nils Roos
Senior PR-Manager
Adessoplatz 1
44269 Dortmund
F +49 170 4406 148
nils.roos@adesso.de
www.adesso.de

adesso PR Agency
Palmer Hargreaves
Vogelsanger Straße 66
50823 Köln
Mail: presse@adesso.de
www.palmerhargreaves.com