Over the past few years, LinkedIn has become a major player on the social media scene and an increasingly important channel for corporate communications. With a constantly growing number of companies and brands using LinkedIn to showcase their products and services and provide information on relevant, professional topics, the business network is far more than a convenient networking and recruiting tool. In the highly competitive B2B market, high-reach influencers are therefore a good way of strengthening a company’s own visibility in the eyes of relevant target groups and drawing attention to topics that are important to it. More and more, LinkedIn is becoming a platform where influencers also play a role, just like on In-stagram, TikTok and other social networks.
Thanks to its API, Reachbird has now integrated LinkedIn into its RTECH influencer marketing platform. The interface makes it fast and easy for companies and agencies to identify and se-lect the right LinkedIn influencers for their brands and campaigns – a major plus for Reachbird clients. The integration helps take marketing strategies to the next level and achieve greater reach.
As an official marketing API partner, Reachbird has direct access to influencer and creator data from LinkedIn. That allows Reachbird to start supplying its clients with valuable infor-mation on metrics such as follower growth, post frequency and engagement rate, and lets it efficiently support campaign analysis and billing. RTECH’s AI-based technology guides cam-paign delivery and management while facilitating automated analysis and reporting.