Munich, 11 November 2021 – Influencer marketing has developed into a billion-dollar advertising market worldwide. In Germany, too, more and more companies are using influencers in social networks for their advertising. But just how successful is this as a form of marketing? The adesso agency Reachbird has enhanced its analysis tool for brands and agencies and now facilitates the improved and more precise measurement and comparison of campaigns.
Having a good overview of the results of current campaigns is what matters when it comes to influencer marketing. It is the only way for companies to determine and compare the reach, influence and level of impact of influencers. Even in the online world, marketing managers need to know whether their creative ideas are striking a chord with followers through the selected influencers. For this purpose, Reachbird has expanded its successful influencer marketing platform RTECH to include a monitoring dashboard that offers marketing managers a live, up-dated campaign overview with all the important key figures and comparison options for the influencers used.
This type of data analysis is crucial for measuring the success of influencer marketing campaigns. Important figures such as KPIs and benchmarks help with this, as do the experiences from previous campaigns and influencer collaborations. The updated platform will support customers of Reachbird going forward as they put their campaign goals into operation at all levels by identifying the most successful campaigns on the basis of pertinent figures and the best performers among the influencers through the engagement rate per post.