“Reachbird was created at a time when influencer marketing was still at its very beginnings,” says Usama Abu-Pasha, Co-CEO of Reachbird. “Today we see a dynamic environment that we want to continue to shape through innovation and quality.”
What began as a platform for networking companies and creators quickly developed into a technology-based full-service agency. Today, with a team of 35, Reachbird offers tailor-made campaigns, data-based consulting and comprehensive analysis and reporting services. Its customers include brands such as Roche, Decathlon, MediaMarkt Saturn and Huawei.
Over the past ten years, influencer marketing has become a strategic component of companies’ modern marketing concepts. “Today, we are clearly aligning our campaigns with the business and marketing goals of our customers,” says Eva-Maria Hänel, Co-CEO of Reachbird. “As we move forward, we will continue to focus on technological innovation, strategic integration and creative excellence.”
Under the umbrella of adesso SE, Reachbird is continuing to expand its technology portfolio, hone its data-driven services and consolidate its leading market position in Europe.
