CaseWWF

Climate protection communication through influencers

Climate protection starts small – this was the central message of our campaign for the WWF. To raise awareness of sustainable behaviour among as many people as possible, we relied on authentic influencer content that shows that everyone can make a contribution.

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Reach771+ k

Impressions900+ k

TikTok View Rate26,58 %

Placement on TikTok-53% CPM

A strong purpose. A strong community.Influencer activation with added value

Selected creators shared their ideas on how to implement climate protection in everyday life in their reels, TikToks and stories – in an accessible and motivating way that reflected the look and feel of the WWF brand world. The campaign was complemented by targeted social ads that multiplied the impact of the content.

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Do you have an initial idea, a specific inquiry or are interested in working with us? We look forward to hearing from you!

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commercial@reachbird.io
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