CaseVorarlberg

Tourism communication with responsibility and reach

We developed successful influencer campaigns for winter and summer to position Vorarlberg as a responsible holiday destination.

The goal is to communicate safety, share experiences, and motivate people to travel authentically and close to the community.

Two seasons. One goal.Strong content. Lasting impact.

people on a summit

SummerSafe and secure in Vorarlberg

Experience, share, inspire

The focus for the summer months was on variety – outdoor adventures, culture and cuisine. Influencers from the DACH region travelled to Vorarlberg to share their impressions via Instagram stories, posts and blog articles. This allowed people to experience the region emotionally and made it visible in a lasting way.

Winter#winterkodex vorarlberg

Safety meets visibility

In the midst of the pandemic, one thing was clear: trust. Together with selected influencers, we conveyed the message of the Vorarlberg Winter Code directly to the target group. Story polls and interactive Q&A sessions created a transparent dialogue about safety, the ski season and travel planning.

Mann auf schneebedecktem Gipfel

Based on the influencer campaignadvertising film production

Reach9,8+ Mio

Influencers21

ø Engagement rate12,08 %

Impressions8,2+ Mio

Stories266

Advertising film screening in tourist information centresDOOH-campaign

Skier in red jacket stands on snowy mountain peak with skis, surrounded by majestic snow-covered mountains under a clear blue sky.
Person in blue snow gear and goggles smiles while holding ski poles, surrounded by snow.
A sunlit winter scene with a river flowing through a snow-covered landscape, surrounded by frosty trees and mountains under a clear blue sky.
A person skiing uphill on a snowy trail surrounded by snow-covered trees, with a mountain peak visible in the background.
A skier in teal gear sits on a wooden fence, overlooking snow-covered mountains under a clear sky.
Person in purple jacket and helmet holds skis on shoulder, standing on a snowy mountain with overcast sky.
Mann auf schneebedecktem Gipfel
Person in a yellow coat and white pants joyfully poses on a snowy hill with trees and a bright sun in the background.
A snowboarder in a pink beanie and camouflage outfit glides down a snowy slope, with mountains in the background.

Get in touch

Do you have an initial idea, a specific inquiry or are interested in working with us? We look forward to hearing from you!

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Are you a brand or an agency?
email
commercial@reachbird.io
phone number
(+49) 89 411 117 206
Reachbird Hub
Streitfeldstraße 25, 81673 Munich