Influencer marketing case study: Em-eukal x Reachbird | 100-year festival campaign

CaseEm-eukal

100th brand anniversary – festival atmosphere meets brand power

100 years of Em-eukal – that calls for a party! As the lead agency, we designed and supported a year-long influencer marketing programme that culminated in a summer of superlatives: with the #MANUKAMATATA campaign, Em-eukal became the celebrated festival brand at the Splash! and Melt Festival.

Two festivals. Countless stories. One powerful message.100 years of Em-eukal

How do you bring a traditional brand with a festival vibe into the Gen Z feed? It's simple: with data-driven creator selection, strong content pieces and a setup that combines organic reach with paid power. For the 100th anniversary of Em-eukal, we did just that – and together we staged a summer full of festival vibes.

At the heart of the campaign: the Splash! and Melt Festival, where selected influencers created live content on site – emotional, authentic and entertaining. The brand became not just visible, but tangible.

On top of that, there was a big competition for the communities with festival tickets and VIP upgrades as the main prizes.