Influencer marketing case study: Reachbird & Diamant – #DiamantStattAuto

CaseDiamant

Turning scrap into the future

What if your old car could be transformed into a brand new e-bike? That's exactly the question Diamant asked its potential customers – and we helped turn it into an eye-catching campaign. Under the slogan #DiamantStattAuto (Diamant instead of a car), we supported a creative prize draw with a clear message: sustainability meets lifestyle.

The idea‘Turning scrap into diamonds’

Users could upload a picture of their old bike that they wanted to have scrapped as part of the campaign – and secure the chance to win a new Diamant e-bike worth up to €4,000. A smart combination of incentive, virality and values such as mobility change and environmental awareness.

Three creators travelled to Berlin to work with us on producing high-quality content that was authentic, inspiring and closely aligned with the target group. Their channels generated organic buzz around the campaign.