CaseBepanthen Derma

Skin care meets storytelling

How do you get people talking about a new skincare line – and make it part of your target audience's daily routine? We did just that for Bepanthen® DERMA: with selected influencers, emotional content and a cleverly extended campaign mechanism spanning two activation waves.

woman with flowers and makeup

Two campaigns. One clear message.Care that goes beneath the skin

To launch the new Bepanthen® DERMA with Provitamin B5 Repair Complex product line, we developed a creator campaign on Instagram that focused on personal recommendations. The influencers showcased their favourite products from the range – authentically, approachably and perfectly staged in everyday life.

The second wave followed in autumn: together with the three best-performing creators, we generated even more attention, more intensive community engagement and a strong extension of the product message.

In addition, two large competitions ensured interaction, activation and genuine community involvement.

Organic reach5,4+ Mio

Impressions700+ k

Interactions63 k

Content pieces34

running bathtub in the background and a hand holding a bepanthen derma product in the front
Smiling woman wrapped in a bath towel applying skin care products
woman sitting in bathrobe presenting skincare product
Hand holding two skin care products in front of the camera
women in a bathrobe sitting on a staircase
Smiling woman wrapped in a bath towel applying skin care products
women presenting bepanthen Derma

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