To launch the new Bepanthen® DERMA with Provitamin B5 Repair Complex product line, we developed a creator campaign on Instagram that focused on personal recommendations. The influencers showcased their favourite products from the range – authentically, approachably and perfectly staged in everyday life.
The second wave followed in autumn: together with the three best-performing creators, we generated even more attention, more intensive community engagement and a strong extension of the product message.
In addition, two large competitions ensured interaction, activation and genuine community involvement.